Paul Rand: A Designer's Art

Rand, Paul

New Haven: Yale University Press, 1985. Paperback. Black wraps with white lettering. xiv, 239 pp. Mainly BW illustrations. VG- light general wear to wraps. Item #169526
ISBN: 9780300042139

Contents: Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.