Raymond Loewy [Never Leave Well Enough Alone!]
New York: Assouline Publishing, 2005. Hardcover. Brown boards, white & illus. dust jacket, 79 pp., color and BW illus. As New (in shrinkwrap). Item #149142
ISBN: 9782843237744
"While Andy Warhol is known for creating icons, it is Raymond Loewy [1893-1986] who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy's most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes." (back cover).
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